职位描述:
-与负责日常工作的国际公共关系经理合作,设计创意活动,提升公司的游戏和电子竞技形象,同时全面负责整体公关和沟通战略,规划和执行MOONTON Games区域公关
-负责制定有效的公关计划,接触主流媒体、游戏、传统体育和电子竞技媒体
-始终如一地跟踪媒体对手机传奇的报道和情绪:砰砰,包括危机媒体监控
-精通扩展现有媒体网络,培养营销和业务发展领导的新关系
-能够独立工作,主动寻找新媒体机会
-利用各种渠道(广播、在线新闻、社区团体)并确定合作机会,最大限度地提高品牌大使的曝光率
-与营销主管联络,确保品牌一致性,并为特定的游戏内活动制定公关战略
-安排采访、公共演讲活动并制作新闻稿
-评估媒体赞助和商业伙伴关系的机会
-分析公关活动或努力的结果,编写报告,并能够提供建议
-发展问题管理,必要时提供危机沟通顾问
- Work with the International Public Relations manager with day-to-day duties and devise creative campaigns to elevate the company's gaming and esports profile while taking full accountability for the overall PR and communications strategy, planning and execution of MOONTON Games regional PR
- Responsible for devising effective PR plans to reach out to mainstream, gaming, traditional sports and esports media
- Consistently track media coverage and sentiment on Mobile Legends: Bang Bang, including crisis media monitoring
- Well versed on extending existing media networks and nurturing new relationships for marketing and business development leads
- Able to work independently and proactively seek out new media opportunities
- Use a variety of channels (broadcast, online news, community groups) and identify partnership opportunities to maximize exposure as a brand ambassdor
- Liaise with marketing leads to ensure branding consistency and develop PR strategies for specific in-game campaigns
- Arrange interviews, public speaking events and construct press releases
- Assess opportunities for media sponsorships and business-related partnerships
- Analyze results of PR campaigns or efforts and prepare reports, and is able to provide recommendations
- Develop issues management and provide crisis communications counsel, when needed
职位要求:
-有公关经理或类似职位的经验
-在通过各种渠道协调和管理有效公关活动方面具有丰富的经验,能够与关键游戏人员和媒体建立牢固的关系
-精通社交媒体渠道和MLBB社区渠道(如Facebook、Twitter、Reddit等)
-优秀的沟通和表达能力是必须的
-能够在短时间内执行,并具备开箱思考的能力
-公共关系学士/学士,或类似领域
-英语、印尼语或马来语流利
-能用中文说写是一个额外的优势
-3年及以上类似工作经验
- Proven experience as a public relations manager or similar role
- Proven experience in coordinating and managing effective PR campaigns through various channels, able to build strong relationships with key gaming personnel and media
- Solid knowledgeable of social media channels and MLBB community channels (e.g Facebook, Twitter, Reddit, etc.)
- Excellent communication and presentation skills is a must
- Able to execute within a short timeframe, partnered with the ability to think out of the box
- BS/BA in Public Relations, or a similar field
- Fluent in English, Bahasa Indonesia or Malay
- The ability to speak and write in Chinese - Mandarin is an added advantage
- 3 years' experience and above of similar role