工作职责:
-管理并跟进所有本地合作伙伴关系请求。接触潜在的商业伙伴,发展双赢合作。
-每天密切关注和处理用户反馈/投诉/建议,以展示客户关怀并树立良好的品牌形象。
-识别市场趋势(时尚、美容、娱乐等),竞争格局,更新创新,可应用于品牌营销方法。
-为内容开发和日常运营制定产品社交策略并管理官方社交账户,以确保品牌知名度、追随者招募和社会参与。
-能够寻找合适的影响者/模特/博主,并与他们建立关系。计划并实施有效的活动,以最大限度地扩大品牌曝光率并扩大用户群。
-与产品营销团队密切合作,本地化全球/日本活动和内容。
- Manage and follow up with all local partnership requests. Approach potential business partners and develop a win-win cooperation.
- Closely monitor and deal with the user feedback/complaints/suggestions on a daily basis to demonstrate customer care and build a good brand image.
- Identifying the market trend(fashion, beauty, entertainment, etc.), competitive landscape, updated innovative which can be applied to brand marketing approach.
- Develop products social strategy and manage official social accounts for content development and daily operation to ensure brand awareness, follower recruitment and social engagement.
- Be able to hunt for appropriate influencers/models/bloggers and build relationships with them. Plan and implement effective campaigns to maximize the brand exposure and grow the user base.
- Work closely with product marketing team to localise Global/Japan campaigns and content.
任职要求:
-本科以上学历,2年以上数字营销战略和运营工作经验。
-拥有丰富的社交账户管理经验,尤其是Instagram/Twitter/Tiktok和Pinterest。
-对趋势敏感,有创意,关注当前热点。喜欢时尚、美丽、化妆、自拍/摄影者优先。
-可靠的KOL和影响者管理,强大的数据和消费者洞察能力。
-优秀的团队合作和沟通能力,能够协调内部和外部资源以促进计划的实施,并能够自信和独立地进行沟通。
-有很强的自我激励能力和相应安排任务的能力。
-母语日语或日语优秀。优秀的中英文口头和书面沟通能力
- Bachelor degree above, 2+ years of working experience in digital marketing strategy and operation.
- Extensive experience in social account management, especially Instagram/Twitter/Tiktok and Pinterest.
- Sensitive to trends, creative minds, pay attention to current hot spots. Loving fashion, beauty, makeup, selfie/photography is a plus.
- Solid KOL and influencer management, strong data & consumer insight enabling ability.
- Excellent teamwork and communication skills, able to coordinate internal and external resources to promote the implementation of the plan, and able to communicate confidently and independently.
- Strong ability to self-motivate and schedule one’s tasks accordingly.
- Naive Janpanese speaker. Excellent verbal and written communication skills in English or Chinese