工作要求:
1. 【新媒体运营】运营管理公司自媒体矩阵官方账号,对微信公众号、知乎、微博、小红书、哔哩哔哩、抖音等平台的功能、内容特点及用户属性了解熟悉,需具备上述三个及以上平台的运营经验,有相关商务资源者优先;
2. 【内容策划】策划课程产品的宣传定位和创意推广方案,具备扎实的文案功底,优秀的市场敏感度和信息洞察力;
3. 【用户运营】通过市场推广渠道维护用户需求,有效挖掘潜在新用户提升付费转化率,具备基础的数据分析能力;
4. 【品牌推广】分析行业市场动态和竞对信息,制定整体营销策略提升品牌声誉;
基本要求:
1. 全日制本科及以上学历,市场营销、新闻传播、中文及英语等相关专业优先;
2. 两年及以上市场推广或新媒体运营经验,有教育行业相关工作经历者优先;
3. 需具备自考雅思经验,对雅思考试内容及流程熟悉
4. 工作态度积极,认真踏实负责,自驱力强
5. 工作地点:上海
薪酬待遇:
1. 薪资架构;底薪+绩效考核超额利润分配+年终奖(具体面议)
2. 初创团队,扁平化管理,工作氛围友好
3. 清晰的晋升路径:市场营销专员-市场营销经理-公司合伙人
4. 公司的绝大多数员工都是顶尖名校的海归精英,你将与世界各地的伙伴协同工作,壮大我们公司。
关于Oliver雅思托福工作室:
Oliver雅思托福工作室自2017年成立以来,秉承“以更短时间,更少花费”的原则,成功帮助数千位考生顺利一次考取理想成绩。我司所有老师均来自世界top100的院校,平均教龄均超过4年。秉承创新理念,每位老师都发展出一套成熟的教学理念和学习方法论,可以很好地满足各类同学的学习需求。
Job requirements:
1. [new media operation] the official account number of the operation management company's we media matrix, who is familiar with the functions, content features and user attributes of wechat official account, Zhihu, Weibo, xiaohongshu, BiliBili, Tiktok and other platforms. They need to have the operation experience of the above three or more platforms, and relevant business resources are preferred;
2. [content planning] plan the publicity positioning and creative promotion scheme of course products, with solid copywriting skills, excellent market sensitivity and information insight;
3. [user operation] maintain user needs through marketing channels, effectively tap potential new users, improve payment conversion rate, and have basic data analysis ability;
4. [brand promotion] analyze industry market dynamics and competitive information, formulate overall marketing strategy and improve brand reputation;
Basic requirements:
1. Full time bachelor degree or above, major in marketing, news communication, Chinese and English is preferred;
2. At least two years of marketing or new media operation experience, working experience in education industry is preferred;
3. Have IELTS experience and be familiar with IELTS content and process
4. Positive working attitude, serious, down-to-earth and responsible, strong self drive
5. Location: Shanghai
Remuneration:
1. Salary structure; Base salary + performance appraisal, excess profit distribution + year-end bonus (specific discussion)
2. Start up team, flat management and friendly working atmosphere
3. Clear promotion path: Marketing Specialist - Marketing Manager - company partner
4. The vast majority of employees of the company are returnees from top schools. You will work with partners around the world to expand our company.
About Oliver IELTS TOEFL Studio:
Since its establishment in 2017, Oliver IELTS TOEFL studio has been adhering to the principle of "shorter time and less cost", and has successfully helped thousands of candidates successfully obtain the ideal results at one time. All our teachers are from the top 100 universities in the world, with an average teaching age of more than 4 years. Adhering to the innovative concept, each teacher has developed a set of mature teaching ideas and learning methodology, which can well meet the learning needs of all kinds of students.