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抓住这个群体的心,你的文案就稳了(圈粉秘笈)

Every Audience Has This in Common (Use It to Stay Hyper-Relevant)
抓住这个群体的心,你的文案就稳了(圈粉秘笈)
342字
2019-09-10 16:28
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抓住这个群体的心,你的文案就稳了(圈粉秘笈)

It doesn’t matter if you create content about minimalism or motorcycles.

不管你创作的是有关极简主义还是摩托车的内容,

Every audience has these three sub-groups:

都难免遇到这三个受众群体:

  1. People who read your content.
  2. People who read and share your content.
  3. People who take action on the advice you provide in your content.

1.阅读你文章的人。
2.阅读和分享你文章内容的人。 
3.根据你文章内容的建议采取行动的人。

The sub-groups aren’t mutually exclusive.

这三个群体可能互有重叠。

For example, those who apply your advice to their own situations obviously read your content — and they might regularly share it as well.

例如,那些将你的建议应用于自身情况的人,显然已经看过你的文章内容——他们可能也会定期分享内容。

In order to continually appeal to the people who are most likely to become your clients and customers, though, let’s hold a magnifying glass up to the “take action” group.

但是为了不断吸引那些最有可能成为你客户和顾客的人,我们一定要睁大眼睛找到这些会“采取行动”的群体。

Add a sophistication filter

精心筛选写作主题

"The best way to have more ideas is to capture more ideas." – Sonia Simone

So, what are you going to write about next?

那么,接下来你要写什么?

It seems like a straightforward question, but it’s often challenging to narrow down your ideas and pick one you feel good about.

这似乎是一个很简单的问题,但要锁定具体的思想,从中挑选出你最得心应手的主题,似乎是一个不小的挑战。

Here’s where you can use the “people who take action on the advice you provide in your content” sub-group of your audience.

而这正是你找到“会根据你的建议采取行动”的受众群的切入点。

Think of your content as an unfolding narrative and answer the question:

不妨把你要写的内容当作一个不断展开的故事,并回答这个问题:

What does the person who takes action need to know next?

会采取行动的受众接下来需要了解什么情况?

You might typically consider a lot of content topics that would satisfy your “read” and “read and share” sub-groups, but as you aim to evolve and produce more sophisticated content, sharpen your ideas so that they offer the most relevant guidance in practical ways.

你通常可能会考虑许多能够满足“阅读文章”和“阅读并分享”这一群体需求的主题,但如果你的目标是创造更复杂的内容时,那就要削尖脑袋,精心打磨自己的写作主题,以最可行的方式向受众传递重要的指导信息。

There’s no downside to this type of fine-tuning

不会让人反感的微调操作

"Clarity is the answer to everything." – Stefanie Flaxman

Making this change isn’t going to turn away anyone from your content.

进行这种调整并不会导致你严重掉粉。

Those who “read and share” will continue as usual, but you’ll form tighter relationships with the people who use your advice and want to learn more.

那些“阅读和分享”的群体还是会一如既往地看完内容,而同时你也能够与那些采取行动并想了解更多信息的群体建立更有粘性的关系。

Strategically filtering your ideas allows you to go deeper into more innovative and valuable subjects that connect with the most engaged people in your audience — those who are likely to choose you when they need more help than what you provide for free.

富有策略性地筛选想法可以让你挖掘更有创意和宝贵的写作主题,以便你同最有粘性的受众群体交心——要知道,这个群体在需要帮助的时候,他们最有可能选择从你这里寻找答案。

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