专业调查与实践
Professional investigation and practice
2391字
2021-02-07 14:37
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火星译客

1. Investigation on the status quo of China Resources Snow Beer Company 

1、华润雪花啤酒公司的现状调查

(1) Overview of China Resources Snow Beer Company 

(1)华润雪花啤酒公司概况

China Resources Snow Beer (China) Co., Ltd. was established in 1994 (Jiaxu year). It is a central-owned enterprise holding company producing and operating beer and beverages. Headquartered in Beijing, China. Its shareholders are China Resources Enterprise Co., Ltd. and SABMiller, the world's second largest beer group. 

华润雪花啤酒(中国)有限公司成立于1994年(甲戌年),是一家生产、经营啤酒、饮料的央企控股企业。总部设于中国北京。其股东是华润创业有限公司和全球第二大啤酒集团SABMiller。

China Resources Enterprise Co., Ltd. is listed on the Hong Kong Stock Exchange and is one of the constituent stocks of the Hong Kong Hang Seng Index and the Hang Seng London Reference Index. Shares are also traded in American Depository Receipts and can be traded on the automatic quotation system of the British Exchange. The group focuses on the consumer goods business, covering Hong Kong and Mainland China, and is mainly engaged in retail, beverage, food processing and distribution, textile and property investment businesses. Its ultimate holding company is China Resources (Group) Co., Ltd. As of the end of December 2004, the company owns 54.91% of China Resources Enterprise. The company currently employs more than 80,000 employees in Hong Kong and Mainland China, 97% of which are employed in Mainland China. 

华润创业有限公司于香港联合交易所挂牌,并为香港恒生指数成份股及恒生伦敦参考指数成份股之一。股份亦以美国预托证券买卖,并可於英国交易所自动报价系统交易。集团专注於消费品业务,遍及香港及中国大陆,并主要从事零售、饮品、食品加工及经销、纺织及物业投资业务。其最终控股公司为华润(集团)有限公司,截至2004年12月底,该公司拥有华润创业54.91%股权。公司目前在香港及中国内地雇用超过80,000名员工,当中有97%在中国内地雇用。

SABMiller is one of the largest beer companies in the world, listed on the London and Johannesburg stock markets respectively, and headquartered in London, England. SABMiller is engaged in the large-scale production and sales of beer and other beverages. Its business covers five continents in the world. It has more than 100 breweries in more than 40 countries, more than 150 beer brands, and annual beer sales of 18.9 million. Ton. SABMiller's production management enjoys a high reputation internationally and is considered a company that is very good at operating in emerging markets. In many entering countries, SABMiller's brand portfolio and market share are in a leading position. SABMiller acquired the American Miller Company in May 2002 and has since entered the world's largest beer market and profit center. 

SABMiller是世界上最大的啤酒公司之一,在伦敦和约翰内斯堡股票市场分别上市,总部设在英国伦敦。SABMiller从事着大规模的啤酒和其他饮料的生产和销售,业务遍及世界五大洲,在40多个国家里拥有一百多个啤酒厂,一百五十多个啤酒品牌,年啤酒销量达1890万吨。SABMiller的生产管理在国际上享有很高的声誉,并被认为是非常善于在新兴市场运作的公司。在许多进入的国家中,SABMiller的品牌组合和市场份额都处于领导地位。SABMiller于2002年5月收购了美国Miller公司,从此进入这个世界上最大的啤酒市场和利润中心。

It took only ten years for China Resources Snow Beer to develop from a single regional factory to a well-known enterprise in the industry. At present, China Resources Snow Beer operates 48 breweries in mainland China, occupying 15% of the Chinese beer market. It owns more than 30 regional brands and has a regional advantage in many markets in China. In 2006, China Resources Snow Beer sold more than 5 million kiloliters. Not only did it break the No. 1 single-product sales volume of Snow Beer, but the company's total sales surpassed other domestic beer companies in one fell swoop and became China's largest-selling beer company. 

华润雪花啤酒从一个区域性的单一工厂,发展成为行业中的知名企业,仅用了十年的时间。目前华润雪花啤酒在中国大陆经营48家啤酒厂,占有中国啤酒市场的15%份额。旗下拥有30多个区域品牌,在中国众多的市场中处于区域优势。2006年华润雪花啤酒销量超过500万千升,不但突破了雪花啤酒单品销量第一,并且公司总销量一举超越国内其他啤酒企业,成为中国销量最大的啤酒企业。

In 2002, China Resources Snow Beer (China) Co., Ltd. made every effort to build Snow Beer into a national brand. Snow Beer has always been deeply appreciated by consumers across the country for its fresh, light taste and aggressive, aggressive and challenging brand personality. It is universally loved and has become the favorite beer brand of contemporary young people. 

2002年,华润雪花啤酒(中国)有限公司全力将雪花啤酒塑造成为全国品牌,雪花啤酒一直以清新、淡爽的口感,积极、进取、挑战的品牌个性深受到全国消费者广大啤酒爱好者的普遍喜爱,成为当代年轻人最喜爱的啤酒品牌。

Since 2002, Snow Beer has been officially recognized as a "China Famous Brand" product by the State Administration of Quality Supervision, Inspection and Quarantine for many times. 

2002年以来,雪花啤酒多次被国家质量监督检验检疫总局正式认定为"中国名牌"产品,

In 2005, Snow Beer became the number one beer brand in the country with a single product sales volume of 1.58 million kiloliters. Snow Beer became the fastest growing and most valuable beer brand in China in 2006, with a brand value of 11.185 billion yuan. Following the No. 1 single-product sales volume of Snowflake in 2005, it reached a record high in 2006. With a sales volume of 3.037 million liters, it once again ranked first in the single-product sales volume of China's beer industry. In 2007, the sales volume of 6.9 million kiloliters was once again the top seller in China's beer industry. The single product sales of snowflakes reached 5.1 million kiloliters. 

2005年,雪花啤酒以158万千升的单品销量成为全国销量第一的啤酒品牌。2006年雪花啤酒成为中国成长最快、最具价值的啤酒品牌,其品牌价值达到111.85亿元。继2005年雪花单品销量全国第一之后,2006年再创历史新高,以303.7万千升的销量,再次蝉联中国啤酒行业单品销量第一的桂冠。2007年以690万千升的销量再次中国啤酒行业销量第一的桂冠,雪花单品销量达510万千升。

In 2009, China Resources Snow China Co., Ltd. recently announced the latest statistics from the international authoritative research organization PlatoLogic. Last year, China Snow Beer surpassed "BudLight" under the global beer leader AB-InBev and became the world's sales volume. The number one beer brand. Snow Beer is the only Chinese beer brand that has entered the top six global sales. 

2009年,华润雪花中国有限公司近日公布国际权威调研机构PlatoLogic的最新统计数据称,去年中国雪花牌啤酒超越全球啤酒老大英博(AB-InBev)旗下"百威淡啤(BudLight)",成为世界销量第一的啤酒品牌。雪花啤酒是唯一进入全球销量前六名的中国啤酒品牌。

(2) The relevant situation of the human resources major in China Resources Snow Beer Company 

(2)人力资源专业在华润雪花啤酒公司的相关情况

The human resources major positions in China Resources Snow Brewery include human resources director, human resources manager, recruitment supervisor, employee training and development supervisor, performance appraisal supervisor, salary and welfare supervisor, human resources specialist, and personnel assistant. 

人力资源专业在华润雪花啤酒公司的岗位有人力资源总监、人力资源经理、招聘主管、员工培训与发展主管、绩效考核主管、薪资福利主管、人力资源专员、人事助理。

State-owned enterprises need not only capital, technology, products, and markets, but also a large number of talents in the process of transforming their institutions and entering the market. They also need human resource development and management talents who can use market operation methods to acquire a large number of outstanding talents for the enterprise. Statistics show that the monthly salary of the human resources manager of China Resources Snow Beer Company is generally between 6000-15000 yuan, and the higher one is more than 25000 yuan. The monthly salary of human resources specialists (generally human resources majors) is generally 2500-3000. between. The human resources graduates of China Resources Snow Beer Company have lower job satisfaction, mainly because of lower salary, busy work, and lack of incentives for employees. 

国有企业在转机建制、走向市场的过程中,不仅需要资金、技术、产品和市场,也还需要大批人才,更需要能运用市场运作方式为企业获取大批优秀人才的人力资源开发和管理人才。统计资料显示,华润雪花啤酒公司人力资源部经理月薪一般在6000-15000元人民币之间,高者达25000元以上,人力资源专员(一般为人力资源专业本科毕业生)月薪一般在 2500-3000之间。华润雪花啤酒公司中人力资源毕业生对岗位满意度较低,主要原因就是在于薪酬较低,工作较忙,员工得不到激励。

2. The situation of human resource management major in social and economic development 

2、人力资源管理专业在社会经济发展中的情况

(1) The situation of human resource management major in social and economic development 

(1)人力资源管理专业在社会经济发展中的情况

The professional knowledge talents of human resources practitioners in our country are very scarce, and they belong to my country's scarce professional talents. Due to the low level of internationalization of the human resources team, the needs of graduates and the market are very different, which is also a major problem facing my country's human resource management education. 

我国的人力资源从业人员的专业知识人才十分稀缺,属于我国稀缺性专业人才。由于人才资源队伍的国际化水准不高,造成毕业生和市场的需要相差很大,也是我国人力资源管理教育面临的一大问题。

With the globalization of talent competition, the work of human resource development and management is extremely important. The abundance of talents is valuable, but what is more valuable is the ability to manage these many talents well. Human resource management is such a profession. From a soldier to a manager who gives orders, it needs accumulation, just like a bottle of French Remy. It is through the test of years to get the praise of pure peace, strong fragrance, and bright color. Since ancient times, talent and money have been the two wheels of any cause. "Knowing people and making good use of them, those who win their hearts will win the world", human management is actually the core of all management. 

在人才竞争趋于全球化的今天,人力资源开发与管理的工作显得格外重要,人才济济固然可贵,然更可贵的还是能把这众多人才管理好的伯乐,人力资源管理就是这样一个专业。从小兵到发号施令的管理者,需要积淀,就像一瓶法国人头马,就是经过岁月的考验才能得到纯正平和、香味浓郁、色泽鲜亮的赞誉。自古以来,人才和钱财都是任何事业滚滚前进的两个车轮。“知人善用,得人心者得天下”,人的管理其实正是一切管理的核心。

Human resource management is the level closest to power in all management work. Generally, the work is stable and the upward channel is clear. The personnel department of each unit is also the core key department. Due to the importance of the profession, the chances of the HR supervisor being promoted and salary increase are very high, so there are many people who want to take up this job; at the same time, various talent markets and even headhunting companies are eager for professional human resource management talents. From the perspective of supply and demand, this profession can be described as the "darling" in the management industry. 

人力资源管理是所有管理工作中离权力最近的层次,一般工作稳定,上升通道通畅,各单位的人事部门,也是核心要害部门。因职业重要性,人事主管升职、加薪的机率很高,因此想从事这份工作的人也非常多;同时,各人才市场乃至猎头公司对专业的人力资源管理人才求才若渴。从供求关系看,这个专业可谓是管理行业中的“宠儿”。

1. Human capital will be the "first capital" for economic development in the 21st century 

1、人力资本将是21世纪经济发展的“第一资本”

Human resources are transformed into human capital through development. Human capital is a decisive factor in the economic development of a region. This is because economic growth is inseparable from three important elements: capital, labor, and technological progress. Therefore, in modern society, the improvement of human quality (knowledge, skills, health, etc.) plays a key role in social economic growth. 

人力资源通过开发转化为人力资本,人力资本是一个地区经济发展的决定性因素。这是因为经济增长离不开三个重要的要素:资本、劳动力、技术进步所以,在现代社会,人的素质(知识、技能、健康等)的提高,对社会经济增长起关键性作用。

2. Human resource development can promote the improvement of labor productivity and the level of science and technology 

2、人力资源开发能促进劳动生产率和科学技术水平的提高

Different from other economic resources, human resources are the creative labor ability possessed by people with purpose, subjective initiative and social consciousness. All factors of things can only be used through human factors. Strengthening the development of human resources, on the one hand, can improve the quality of direct producers, thereby increasing labor productivity; on the other hand, it can create more technological inventions, thereby achieving multi-directional production growth and economic benefits. 

与其他经济资源不同,人力资源是具有目的性,主观能动性和社会意识的人所拥有的创造性劳动能力。一切物的因素都要通过人的因素才能加以利用。加强人力资源开发,一方面可以改善直接生产者的素质,从而提高劳动生产率;另一方面,可创造更多的技术发明,从而实现多方位的生产增长和经济效益。

3. Human resource development is an important factor in the change of industrial structure 

3、人力资源开发是产业结构变化的重要因素

The difference in industrial structure directly reflects the level of national economic and social development and the degree of development of human resources. In the tertiary industry in developed countries, the information service industry occupies an important position in the industrial structure, while the primary and secondary industries in developing countries occupy a major position, and the proportion of the tertiary industry is very small. This difference is inseparable from the advanced level of human resource development. 

产业结构的不同,直接反映出国家经济社会的发展水平和人力资源开发的发达程度。发达国家的第三产业,信息服务业在其产业结构中占重要地位,而发展中国家第一、第二产业占主要地位,第三产业比例甚小。这种差别与人力资源开发的发达程度是分不开的。

4. The success of human resource development directly affects the sustainable development of society 

4、人力资源开发的成功与否直接影响到社会的可持续发展

The significance of sustainable development is broad and the content is rich. Generally speaking, it can be summarized as the unity of ecological sustainability, economic sustainability and social sustainability. Whether the three can be unified depends on the subject of social activities. 

可持续发展的意义广泛,内容丰富,总的来说可以概括为生态持续、经济持续和社会持续三者的统一。三者能否统一,取决于社会活动的主体一人。

(2) Specific requirements for the recruitment of the human resources department of China Resources Snow Beer 

(2)华润雪花啤酒公司人力资源部门招聘的具体要求

The main requirements for performance job recruitment in the human resources department of China Resources Snow Beer Company are: full-time unified recruitment of bachelor degree or above, human resources management, business management and other related majors, master's degree is preferred; with 2 years or more of performance management system and incentive system design capabilities Independent operation experience; master human resource management professional knowledge, performance management professional knowledge; have excellent learning, communication, coordination, and organization skills; proficient in office software and office facilities. 

华润雪花啤酒公司的人力资源部门绩效岗招聘的主要要求为:全日制统招本科以上学历,人力资源管理、工商管理等相关专业,硕士优先;具备2年及以上绩效管理体系、激励体系设计能力独立操作经验;掌握人力资源管理专业知识、绩效管理专业知识;具备优秀的学习、沟通、协调、组织能力;熟练掌握office办公软件和办公设施。

The main requirements of the recruitment post are: full-time unified recruitment of bachelor degree or above, human resource management, business administration and other related majors, master degree is preferred; 2 years or more of independent operation experience in recruitment management and talent echelon construction; knowledge of beer production and sales ; Have talent recruitment, evaluation, analysis, and forecasting capabilities; have excellent learning, communication, coordination, and organization skills; be proficient in office software and office facilities. 

招聘岗的主要要求为:全日制统招本科以上学历,人力资源管理、工商管理等相关专业,硕士优先;具备2年及以上招聘管理和人才梯队建设独立操作经验;具备啤酒生产、销售业务知识;具备人才招聘、测评、分析、预测能力;具备优秀的学习、沟通、协调、组织能力;熟练掌握office办公软件和办公设施。

Through the understanding of the current human resources status and demand trends of China Resources Snow Brewery, we sorted and summarized the human resource demand questionnaires, and made analysis, and concluded that the company has the following quality requirements for college students: 

通过对华润雪花啤酒企业的人力资源现状和需求趋势的了解,我们将人力资源需求调查问卷整理与汇总,并做出分析,得出企业对应届大学生有如下素质要求:

Have a solid professional foundation, high cultural quality; strong adaptability, full of innovative and practical ability; use the vacation to participate in work related to the post, and have strong hands-on ability. A strong sense of time, seeking truth from facts, and fulfilling his duties; knowing how to respect superior leaders and leading subordinate employees not to be self-destructive and enterprising; have a dedication to work and have rich work experience; have a certain degree of corporate loyalty and a sense of corporate belonging; independent working ability , Strong organizational skills; team awareness, a sense of collective honor; strong psychological quality, strong adaptability; good communication and communication, strong social skills. 

有扎实的专业基础,有较高的文化素质;较强的适应能力,富有创新实践能力;利用假期参与过与自己从事岗位相关的工作,有较强的动手操作能力。时间观念强,实事求是,恪尽职守;懂得尊重上级领导和引领下级员工不自暴自弃,积极进取的精神;有爱岗敬业精神,工作经验丰富;能有一定的企业忠诚度和企业归属感;独立的工作能力,较强的组织能力;有团队意识,有集体荣誉感;心理素质较强,应变能力强;有很好的交流与沟通,社交能力要强。

Three, summary and experience 

三,总结与体会

During this period of internship, I felt a lot. There is a good saying, "If you have something on paper, you have to feel shallow, and you must practice it." After all, what you learn from books must be practiced, and practice is the only criterion for testing truth. 

这段时间的实习,我感受颇多。有句话说得好,“纸上得来终觉浅,绝知此事要躬行”,书本学来的东西,终究是要经过实践的,实践才是检验真理的唯一标准。

I remember when I first entered the company for an internship, I felt that everything was strange and brand new. In the first few days, the work flow was not clear, I didn’t know how to make and answer the phone, and other problems could not be solved in time. Everything started from scratch. Then I kept asking for advice, and if I didn’t know, I went to check with colleagues in the department. Although the things that have been done during this period are small, it is not as easy as imagined to do everything well. Because every one of my actions and words is related to the image and interests of the department and the company, especially when dealing with people outside the company, such as answering a phone call or receiving an applicant who comes to the company for an interview, his words and deeds are all When showing the company’s image and culture to the outside world, anything that is not done well or not adequately may have a negative impact on the company, not just a personal matter. Through the internship experience during this period, I feel that there is still a big gap between the actual things and the book knowledge learned in school. The combination of theory and practice needs to be tempered. Real-life work is the closest to reality, and with the continuous progress and rapid development of information, network, and knowledge-based society, the response and update speed of book knowledge is relatively backward. However, on the other hand, what we learn in books is advanced to a certain extent, because we basically learn modern enterprise management systems from the West, especially modern human resource management systems, which started relatively late in China. of. In reality, many companies still stay at the level of traditional personnel management, especially in some state-owned enterprises and small and medium-sized private companies. To a large extent, they have not established a complete modern human resource management system, and they are still relatively traditional personnel management. Therefore, how to face reality and how to adapt to the corporate culture are more important in the internship process. 

记得刚进公司实习的时候,感觉一切都是陌生和全新的。在最初的几天里,工作流程不清楚,打电话和接听电话不知道如何陈述,其他问题也不能及时解决,一切都是从零开始。然后就是不断的请教,拿不定的就去找部门的同事确认。这段时间所做的事情虽小,真正把每件事情做好 也不是想象中的那样容易。因为,自己的每一个行为每句话都关系到部门和公司的形象和利益,尤其是跟公司外部的人员打交道, 比如接个电话或接待一个来公司面试的应聘者, 自己的言行举止都是在向外展示企业的形象和文化,哪一点做的不好或者不够到位都有可能对公司产生不良的影响,而不仅仅是个人的事情。还通过这段时间的实习体验,感觉到实际的东西与学校学到的书本知识差距还是很大的,理论与实际的结合是需要磨练的。现实生活工作最接近实际,且随着信息化、网络化、知识型社会的不断进步和快速发展,书本知识的反应和更新速度是比较落后的。但是,另一方面,书本上学的东西在一定程度上又是超前的,因为现代企业管理制度我们基本上都是从西方学来的,尤其是现代人力资源管理制度,在中国的起步是比较晚的。而现实中很多企业还停留在传统的人事管理层面,尤其是在一些国企和中小型私企中比较常见,在很大程度上没有建立完整的现代人力资源管理制度,还是比较传统的人事管理。所以,如何正视现实,如何适应企业的文化,在实习过程中都是比较重要的。

After the test during this internship period, I also found that I still have certain shortcomings, such as insufficient knowledge in human resource management, poor practical operation ability, communication and coordination skills need to be further improved, and the ability to deal with complex real situations is still lacking . In short, internship is a process of discovering problems, testing knowledge, and exercising abilities. The key is to find the main points and solutions to the problems, and continue to grow from mistakes.

经过这个实习期的检验,也发现自身还存在一定的不足,例如人力资源管理方面的知识不够懂,实际操作能力比较差,沟通协调能力需要进一步的提高, 应对复杂的现实情况处理能力还很欠缺。总之,实习就是一个发掘问题、检验知识、锻炼能力的过程, 关键是能找到问题的要点和解决办法,不断在错误中成长。

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