别这么做
Don’t do it
452字
2020-11-29 21:32
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火星译客

A woke sportswear brand stands accused of unseemly behaviour

一个苏醒的运动装品牌被指控行为不得体

“IT DOESN’T MATTER how many people hate your brand as long as enough people love it.” So declared Phil Knight earlier this year in a lecture at Stanford Business School. Companies cannot remain neutral on issues of conscience, even if it means losing some customers. “You have to take a stand on something,” insisted Mr Knight, as Nike, the sportswear firm he dreamed up while studying at Stanford in the 1960s, had done by supporting Colin Kaepernick, an American footballer who refused to stand during the pre-game national anthem in protest against racial injustice.

“不管有多少人讨厌你的品牌,只要有足够多的人喜欢它就行。菲尔•奈特(Phil Knight)今年早些时候在斯坦福商学院(Stanford Business School)的一次演讲中这样说道。企业不可能在良心问题上保持中立,即使这意味着失去一些客户。“你必须在某件事上表明自己的立场,”奈特先生坚持道,正如20世纪60年代他在斯坦福大学(Stanford)学习时创立的运动服装公司耐克(Nike)通过支持科林•卡佩尼克(Colin Kaepernick)所做的那样。科林•卡佩尼克是一名美国足球运动员,他在赛前唱国歌时拒绝站起来反抗种族不平等。

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