苹果开始在温度检测和其他安全措施到位的情况下重新开放一些门店——TechCrunch
Apple begins reopening some stores with temperature checks and other safeguards in place – TechCrunch
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2020-05-19 11:54
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In mid-March, Apple closed all of its stores outside of China “until further notice.” It was a sweeping — but necessary — move for a world facing down a growing pandemic. In a statement issued today until the title, “To our Customers,” Retail SVP Deirdre O'Brien offered insight into the company's plans to reopen locations.

3月中旬,苹果关闭了在中国以外的所有门店,“等待进一步通知”。这是一项影响广泛但十分必要的举措,因为新冠疫情在世界范围内日益严重。在今天发表的“致消费者”声明中,零售高级副总裁Deirdre O'Brien透露了公司重新开业的计划。

Nearly 100 stores have already resumed services, according to O'Brien — though the famously open retail spaces are taking on a new look in the face of the highly contagious novel coronavirus. “In every store, we're focused on limiting occupancy and giving everybody lots of room, and renewing our focus on one‑on‑one, personalized service at the Genius Bar and throughout the store,” she writes.

据O'Brien说,近100家门店已经重新开业。以开放著称的零售场所在高度传染性的新型冠状病毒面前呈现出新的面貌。她写到:“在每家门店,我们都将限制进入顾客的数量,给每个人提供更多的空间,并重新把注意力集中到‘天才吧’和整个门店的个性化服务上。”

A spokesperson for the company adds, “Next week we'll continue our very gradual and thoughtful reopening of US stores, adding more than 25 locations in seven states. While we know many customers are eager for their local store to reopen, our commitment is to reopen our stores when we are confident the environment is safe. We miss our customers and look forward to seeing them again soon.”

苹果公司的一位发言人补充道:“经过深思熟虑后,我们将继续循序渐进地重新开放美国门店,我们将在七个州增加25家以上的门店。虽然我们知道许多顾客都希望当地的门店重新开业,但我们的承诺是在确保环境安全的前提下重新开业。我们想念我们的顾客,希望不久就能再见到他们。”

As seen in the above image, face covers will be required for both employees and customers alike — already a legal requirement in many locales. More unusual for many retail establishments is the addition of temperature checks now conducted at the store's entrance, coupled with posted health questions. Apple has also instituted deeper cleaning on all surfaces, including display products.

从上图中可以看到,无论是员工还是顾客,都需要佩戴口罩——在许多地区,已经强制要求佩戴口罩。对许多零售企业来说,更不同寻常的是在门店入口处增加了体温检测,以及张贴的需要注意的健康问题。苹果还对门店所有物品表面进行了深度清洁,包括展示的产品。

That last point is an important one, given how much of the company's store layout revolves around hands-on products. Curb-side pick and drop off have been added, as well, for those who understandably would like to avoid the in-person experience.

最后一点很重要,苹果门店的布局有很大一部分是围绕动手操作的产品展开的。苹果门店还添加了路边接送服务,以方便那些想要避免亲身体验的人。

As for when each location reopens, Apple says it's monitoring health trends and local/national guidance to determine the timeframe. You can check your local store's status here. And as the conversation of secondary waves begin to become a reality in many areas, O'Brien says the company will close stores down again, if necessary. “These are not decisions we rush into,” she writes, “and a store opening in no way means that we won't take the preventative step of closing it again should local conditions warrant.”

至于每个门店何时重新开业,苹果表示,需要根据健康趋势以及当地/全国的指导方针,以确定具体的时间框架。您可以在此处查看当地门店的状态。O'Brien表示,随着许多地区出现第二波疫情,如有必要,苹果将再次关闭重新开业的门店。她表示:“这些不是我们匆忙作出的决定。如果当地条件不允许的话,门店重新开业并不意味着我们不会采取预防性措施再次关闭它。”

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