“新年经济”在中国偏远城市欣欣向荣
New Year economy prospers in remote Chinese city
480字
2020-01-10 15:04
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火星译客

CHANGCHUN - Hunchun, a border city in Northeast China's Jilin province, has risen into a prevalent destination for Russians to count down to the New Year in recent times.

长春电——中国东北吉林省的边境城市珲春,近年来已成为俄罗斯人新年倒计时的热门目的地。

It was in this city that Irina from Vladivostok, once again, celebrated New Year's Eve with her friends this year.

正是在这座城市里,来自符拉迪沃斯托克(Vladivostok)的伊琳娜(Irina)再次和她的朋友们一起庆祝了新年前夜。

Irina could not recall how many times she had come to Hunchun. "Almost everyone in my hometown knows Hunchun," she said. "The transportation here is convenient, the service is good, the price is reasonable, and the people are friendly and welcoming."

伊琳娜记不起她来珲春多少次了。“在我的家乡,几乎每个人都知道珲春,”她说,“这里的交通很便利,服务周到,消费价格合理,而且人们都很热情友好。”

Statistics from the local customs authority showed nearly 10,000 Russian tourists chose to celebrate the New Year of 2020 in this small city of 228,000 people, bringing in tourism revenue of nearly 20 million yuan ($2.9 million).

当地海关部门的统计数据显示,近1万名俄罗斯游客选择在这座人口22.8万的小城庆祝2020年新年,为这座小城带来了近2000万元(约合290万美元)的旅游收入。

Zhang Guangqiang, general manager of a local travel agency, said his company received 2,200 Russian tourists who came for the New Year. "Russians love Chinese food and traditional Chinese massages. They are also fond of skiing and hot springs. The number of Russian tourists is increasing year by year," said Zhang.

当地一家旅行社的总经理张广强说,他的公司接待了2200名俄罗斯游客来过新年。他说,“俄罗斯游客的数量逐年增加。俄罗斯人喜欢中国菜和中国传统按摩,他们还喜欢滑雪和泡温泉。”

Rooms of the TX International Hotel in downtown Hunchun were almost fully booked around the New Year. "Most of the rooms were booked by Russian tour groups as early as two months ago," said Yu Yangyang, deputy general manager of the hotel.

珲春市中心的缇香国际酒店在新年期间的客房几乎全部订满。“两个月前,大部分的房间就被俄罗斯‘新年团’订走了。”酒店副总经理于洋洋说。

In addition to relaxing and enjoying delicacies, Russian tourists are also keen to purchase souvenirs. Many of the salespersons in Hunchun's shopping malls can speak basic Russian.

除了休闲度假,俄罗斯游客还热衷于“买买买”。商场里随处可见俄罗斯人在挑选商品,售货员大多能用基本的俄语与他们交谈。

"Chinese goods are good and cheap, and many residents from Russia's Far East region often come to Hunchun for shopping," said Svetlana, a Russian tourist. Buying New Year's gifts was a big part of her trip, she said, as she showed off shoes for her husband, perfume for herself and toys for her children.

“中国的商品物美价廉,很多俄罗斯远东地区的居民经常来珲春购物。”俄罗斯游客斯韦特兰娜(Svetlana)说。购买新年礼物是她此行的重要目的,她一边说,一边向记者展示着她购买的鞋子、香水和玩具。

The rapid rise of cross-border e-commerce in Hunchun has given Russian consumers more choice and convenience in buying New Year gifts. According to Li Guibo, deputy director of the administration of the Hunchun export processing zone, Russian consumers placed 150,000 orders in Hunchun through e-commerce channels in 2019, worth 600 million yuan, an increase of nearly 20 times compared with 2018.

此外,珲春快速兴起的跨境电商,让俄罗斯消费者购买新年礼物时有了更多的选择和便利。珲春出口加工区管理局副局长栗桂波介绍,2019年俄罗斯消费者通过珲春跨境电商累计购买商品达15万票,货值达到6亿元人民币,与2018年相比增长了近20倍。

In recent years, with the opening of high-speed railways and the improvement of road infrastructure, Hunchun, China's only city on the border between China, Russia and the Democratic People's Republic of Korea, has gradually become a transfer hub for inbound tourists.

近年来,随着高铁的开通和道路基础设施的不断完善,珲春市作为中国唯一地处中俄朝三国交界的边境窗口城市,成为入境游客的“换乘枢纽站”。

More Russians are opting for "in-depth tours" in Jilin via Hunchun rather than just spending a short holiday across the border. As Jilin's only port city to Russia, Hunchun has established friendly and cooperative relations with several Russian cities and the Sakhalin Oblast, which have greatly promoted bilateral exchanges and the development of the local tourism industry.

越来越多的俄罗斯人选择通过珲春到吉林进行“深度旅游”,而不仅仅只是在边境度个短假。珲春,作为吉林通往俄罗斯唯一的港口城市,与俄罗斯多个城市和库页岛州建立了友好合作关系,极大地促进了双方的交流和当地旅游业的发展。

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