你和月入三万的自由写手只差这五项技能
What's the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle? 
752字
2019-12-25 17:19
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火星译客

Everyone loves the part of the hero's journey where our protagonist accepts the “call to adventure” and “crosses the threshold” from “the ordinary world” into “the extraordinary world.”

每个人都喜欢看“英雄之旅”,看到我们的主角接受“命运的召唤”并从平凡的咸鱼实现逆袭的历程。

It's engaging. It's hopeful. It pushes the plot forward.

这种故事很煽动人心,让人看到无限希望,它可以推动剧情向前发展。

But we can't forget about the challenges and struggles that come next.

但我们不要忘了英雄在前行的道路上所遇到的挑战和挫折。

For new freelance writers:

对于新晋自由写手来说:

You may have started off with a couple of great clients, but now you have to turn your passion into a sustainable writing business.

你可能已经有了一些优质客户,但你现在的任务是将满腔热情转化为可持续的写作业务

So, what's the skill that enables a terrific content marketer and copywriter to offer premium services?

那么,什么样的技能有利于优秀的内容营销人员和文案写手输出极佳的内容呢?

Time management

时间管理

Before you click away, disappointed that I brought up something as practical and boring as time management, hear me out. My intent is not to poop on your party.

在你看到这个务实而又无趣的“时间管理”要点,并对此大失所望和准备退出页面之前,不妨再听我叨叨两句。我绝对没有让你扫兴的意思。

In fact, it's the exact opposite.

事实上,我的意图恰恰与此相反。

When our freelance-writer heroes accept calls to adventure to cross over into the extraordinary world, they still need to be equipped with the real-world abilities that make their service businesses possible.

当我们的自由写手主角接受命运的召唤,成功晋级为江湖高手时,他们也还是需要掌握一些让自己的服务事业长存的现实能力。

And part of that transformation involves balancing client work with their own marketing and marketing education.

这种转变要求写手能够平衡客户工作与自身的市场营销活动、市场营销教育之间的关系。

Time management is the core of your strong business and content strategy, because how you spend your time directly affects the:

时间管理是你强大的业务和内容战略核心,因为你如何利用时间将直接影响到:

  • Health of your business
  • Types of clients you attract
  • Value you have to offer those clients
  • 你的业务健康发展
  • 你吸引的客户类型
  • 你必须为客户提供价值

You don't get anointed a freelance writer and then get to sit back and eat bonbons while clients who pay competitive rates flock to you.

你不能想当然地认为自己成了自由撰稿人之后,就可以高枕无忧地等待愿意出高价的客户纷拥而至。

The challenges and struggles of the hero's journey exist for a reason: They help you and your business grow.

“英雄之旅”的挑战与挫折的存在不是没有原因的——它们可以帮助你和你的事业获得成长。

Use these five tips to navigate those obstacles in the extraordinary freelance writing world on your way to becoming a well-paid content writer.

试试这5个自由写作的宝藏技巧,让你的内容更加吸金。

1. Treat your business like … a business

  1. 将你的业务当成“事业”

Successful freelance writers establish the healthy boundaries all businesses (and especially service businesses) need.

成功的自由写手会确立所有业务(尤其是服务业务)所需的合理边界。

Working extremely long hours every day of the week might seem exciting at first, but it always leads to burnout.

每周每天都超时工作,刚开始可能会让人干劲十足,但这最终会消磨人的意志和精力。

And when you're burned out, you only have scraps of energy to offer new clients who might want to work with you at that time. You may even be so absent-minded that you forget to invoice your existing clients on time, which can be a strain on your cash flow.

在你精疲力尽时,你就没有足够的精力为想同你合作的新客户输出精彩的内容了。你甚至可以会变得脑袋空空,忘了及时为现有客户开发票,而这就有可能对你的现金流造成影响。

To avoid those unfortunate scenarios, schedule your work and leisure hours. Creative people know the uncanny benefits of spending time away from work.

为了避免发生这些不幸的情况,你必须制定好工作计划,注意劳逸结合。具有创造力的人士清楚,花点时间摆脱工作具有令人意想不到的好处。

2. Market to the right prospects

2.挖掘正确的潜在客户

A part of your work time needs to be dedicated to marketing your own business.

你应该将部分工作时间专用于推广自己的业务。

One of the reasons why freelancers often experience the “feast or famine” cycle is because they overbook themselves with client work and don't have time to market themselves.

自由职业者经常经历“饥一顿饱一顿”这种循环的原因之一就在于,他们在为客户创造内容这项工作上投入的时间太多了,以至于没有时间推销自己。

If you only spend time serving current clients, when you finish those projects you won't always have new prospects on the horizon.

如果你只肯花时间服务当前的客户,就有可能发现自己完成这些项目之后,一直找不到新的潜在客户。

It might seem scary to turn down extra work because you need to set aside time for your own marketing, but it's an important step in building a long-term healthy business.

为了自我营销而拒绝额外的工作机会,这种做法虽然看起来有点可怕,但它却是建立长期事业的重要步骤。

3. Carve out time for learning

3.  腾出学习充电的时间

Another part of your work time should be dedicated to your own marketing education.

你还应该将一部分工作时间用于学习营销知识。

To stand out as a well-qualified content marketer in the sea of freelance writers, you have to offer something special.

要成为众多自由写手中的一名优质内容营销员,你就必须输出与众不同的产品。

Staying on top of both the expertise clients need and smart marketing trends helps you present your services as the only reasonable choice.

跟进客户所需的专业知识和明智的营销趋势,可以帮助你展现自身服务的与众不同之处。

By now you've probably noticed that I wasn't kidding when I mentioned time management above.

现在,你可能就会注意到,我在上面提到时间管理时并不是在开玩笑。

Freelance writers with strict work schedules and fierce discipline are the ones ahead of the curve.

具有严格作息时间管理和自律意识的自由写手就是走在市场前沿的人物。

4. Get to know your topic better every day

4.  每天都要更加了解自己关注的话题

This is a branch of your marketing education.

这是你的市场营销自学过程的一部分。

While you might aim to work your way through a premium online course over time, there are other ways you can learn every day.

除了通过优质在线课程进行学习之外,你还可以通过其他渠道学习这些知识。

5. Practice like an artist

5.  像艺术家一样进行实践

Your communication skills enable you to be an intelligent marketer.

你应该巧用沟通技能,让自己成为智慧的营销人员。

When you continually sharpen your writing and editing on your own creative endeavors — such as maintaining your own blog, publishing your own ebooks, or offering your own online training materials — you increase your value as a service provider.

在你持续精进自己的写作技能和编辑自己的创意内容(例如更新自己的博客,发布自己的电子书,或者提供自己的在线教材)时,你就是在增加自己作为服务供应商的价值。

Prospective clients like to see the quality of the projects you independently produce.

这也可以让潜在客户通过你独立创作项目的质量,更好地了解你所能提供的价值。

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