OPPO's Realme Phone sweeps India
OPPO旗下的Realme手机席卷印度
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2019-12-22 15:59
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火星译客

随着小米在印度的智能手机领先地位超过三星,一个新的竞争对手带来的威胁日益凸显。

As Xiaomi widens its smartphone lead over Samsung in India, a new competitor is increasingly posing a challenge.

Realme是Oppo旗下的智能手机品牌,成立仅一年半。市场研究公司IDC 周一宣布,该公司在截止九月份的这一季度抢占了14.3%的世界第二大智能手机市场。

Realme, a one-and-half-year-old smartphone vendor that spun out of Oppo, commanded 14.3% of the world's second largest smartphone market in the quarter that ended in September, research firm IDCsaid on Monday.

IDC称,虽然小米在当地智能手机市场占有27.1%的份额,仍然处于主导地位,但Realme在印度发货的手机数量为710万,从去年同期到现在销量竟然增长了401.3%。

While Xiaomi, with 27.1% of the local smartphone market share, still dominates the market, the volume of handsets that Realme has shipped in India — 7.1 million — rose at a staggering 401.3% since the same period last year, according to IDC.

Realme在印度市场扩张最吸引人的一点就是它高度复制了小米在该国的销售模式,像小米一样,Realme手机在第一年为了节约成本只在网上销售。上一季度该公司开始在印度线下商店里销售手机,在智能手机总销量中占比超过三分之二。

What's fascinating about Realme's expansion in India is just how closely it is replicating Xiaomi's playbook in the country. Like Xiaomi, Realme for a year sold phones only through an online channel to cut overhead costs. Last quarter, the company began selling phones in Indiathrough offline stores, which still account for more than two-thirds of all smartphone sales.

OPPO旗下的Realme手机席卷印度.jpg

市场研究公司说,仅从网上发货数量来看,该公司所占的市场份额从2019年第二季度的16.5%猛增到第三季度的26.5%。

In terms of online-only shipment, the company's market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this year, the research firm said.

目前Realme已推出十多种价格低廉的智能手机,售价都在$80至$240之间,是当地市场最佳价格区间。IDC说其实RealmeC2、Realme3i和Realme3这三款售价在$80至$110之间的手机是今年第三季度该公司最畅销的手机。

Realme has launched more than a dozen aggressively priced smartphone models so far, all priced between $80 to $240 — the sweet spot in the local market. In fact, IDC says Realme's C2, 3i and 3 models — priced between $80 and $110 — were the top-selling phones for the company in Q3 this year.

Realme智能手机像小米手机一样未雨绸缪,在他们的价格区间内采用一些最高端的硬件模块。售价$80的Realme C2主打的是6英寸HD+屏幕、后置1300万+200万像素摄像头、4,000mAh电池、2GB内存和16GB可扩展存储,还支持4G网络和面部解锁功能。

Like Xiaomi's handsets, Realme smartphones pack above the punch — sporting some of the highest-end hardware modules for their price range. The $80 Realme C2 features a six-inch HD+ display, 3+2 rear megapixel cameras, 4,000 mAh battery, 2GB of RAM and 16GB of expandable storage — and it supports 4G networks and has a facial unlock feature.

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