What Is The "Starbucks Greener Stores" Framework? It Is Very Eco-Friendly
什么是“星巴克绿色商店”框架?它非常环保。
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2018-09-23 20:44
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At this point, you're probably well-aware of the fact that Starbucks has been working really hard to become more environmentally friendly. In July 2018, the company announced its commitment to eliminate all plastic straws in its stores by 2020. In another eco-friendly move on Sept. 13, Starbucks announced its commitment to opening a line of 10,000 environmentally friendly Greener Stores by 2025. You're most likely wondering what the "Starbucks Greener Stores" framework is, and you'll probably be pleased to learn how proactive the company is terms of taking action to better preserve the environment. 

关于这点,你可能很清楚地意识到,星巴克一直在努力变得更加环保。2018年7月,该公司宣布承诺在2020年前消除其门店中的所有塑料吸管。在9月13日,星巴克宣布了另一个环保举措,承诺在2025年之前开设10,000家环境友好型绿色商店。你很可能好奇“星巴克绿色商店”的框架是什么。如你知道该公司为了更好地保护环境,而很积极地采取行动时,将可能会很高兴。

According to a press release, the "Starbucks Greener Stores" framework was announced at the Global Climate Action Summit in San Francisco on Sept. 13, and it is based on sustainable, performance-based standards. The brand will focus on areas like energy efficiency and reduced waste while also promoting a "culture of sustainability" throughout all aspects of the stores. To make a store greener, Starbucks is renovating existing locations throughout the United States and Canada to be more environmentally friendly, which will result in 10,000 Greener Stores around the world by 2025. 

How will Starbucks achieve this worthwhile goal? First, the chain is going to better focus on conserving energy and water. To do this, Starbucks will use more mindful practices while also implementing more updated green technology. The goal is ideally to reduce the coffee chain's energy consumption by 25 percent and cut down water consumption by 30 percent. To help achieve this end of conserving energy, the Greener Stores will operate on solar and wind power.

据新闻报道,9月13日在旧金山举行的全球气候行动峰会上宣布了“星巴克绿色商店”框架,该框架以可持续的、基于绩效的标准为基础。该品牌将专注于能源效率和减少浪费等领域,同时门店还将在各方面推广“可持续性文化”。为了打造绿色商店,星巴克正在美国和加拿大翻修现有的商店,使之更环保。到2025年,全球将有1万家这样的商店。        

星巴克将如何实现这个有价值的目标?首先,连锁店将更好地关注节约能源和水。为了做到这一点,星巴克将在采取更有理念的措施同时实施更先进的绿色技术。理想的目标是将咖啡连锁店的能耗降低25%,将用水量降低30%。为了达到节约能源的目的,绿色商店将使用太阳能和风能。

Additionally, Starbucks plans to design and operate stores to promote a healthier environment for customers, according to the press release. This looks at installing better lighting, offering healthier options, and better controlling stores' noise levels. A more pleasant store atmosphere and less energy waste? Sounds like a win-win to me.

另外,据报道,为给顾客营造一个更健康的环境,星巴克计划重新设计和经营商店。这项措施着力于安装更好的照明设备,提供更健康的选择,以及更好地控制商店的噪音水平。更舒适的店铺环境和更少的能源浪费?对我来说是双赢。

In terms of materials, on the other hand, Starbucks will ensure that they're sustainably and economically sourced while also designing and operating stores to better reduce waste. The company hopes to inspire a more sustainable environment by informing and engaging audiences on environmental issues. Additionally, the coffee giant will invest in "country-specific solar and wind projects" to ultimately power its stores on 100 percent renewable energy, per the release. Starbucks estimates the "Starbucks Greener Stores" framework will save the company about $50 million on utilities in the next 10 years. Currently, the brand has saved $30 million on Greener Store practices already in use over the past decade.

另一方面,在材料方面,星巴克在设计和经营店铺时将确保材料的来源具有可持续性和经济性,以更好地减少浪费。该公司希望通过向群众提供有关环境问题的信息并使其参与进来,从而创造一个更可持续的环境。此外,这家咖啡巨头还将投资于“针对特定国家的太阳能和风能项目”,最终为其商店提供100%的可再生能源。星巴克估计“星巴克绿色商店”框架将在未来10年为该公司节省约5000万美元的公用事业开支。目前,该品牌在过去十年已经在使用绿色商店的做法上节省了3,000万美元。

The design for each of these Greener Stores will be co-developed by renowned environmental groups such as World Wildlife Fund (WWF), according to the release. The plans are also going to be audited and verified by SCS Global Services, which is a third-party verification organization. It also oversees Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices.

发布的这份报告称,这些绿色商店的设计将由世界野生动物基金会(WWF)等知名环保组织共同开发。这些计划也将由第三方认证机构SCS全球服务公司进行审核和验证。它还监管星巴克咖啡和农民权益(C.A.F.E.)。

In a press release, Kevin Johnson, President and CEO of Starbucks, said the chain aims to be more sustainable on a regular basis. He knows the "Starbucks Greener Stores" framework will not only promote a better environment, but it'll save the coffee brand an exorbitant amount of money in the long run.

星巴克总裁兼首席执行官凯文·约翰逊(KevinJohnson)在一份新闻稿中表示,星巴克的目标是定期实现更可持续的发展。他知道“星巴克绿色商店”的框架不仅会促进一个更好的环境,但从长远来看,它将为咖啡品牌节省大量的资金。

In the press release, Johnson explained:

约翰逊在新闻稿中解释道:

Simply put, sustainable coffee, served sustainably is our aspiration. We know that designing and building green stores is not only responsible, it is cost effective as well. The energy and passion of our green apron partners has inspired us to find ways to operate a greener store that will generate even greater cost savings while reducing impact.

简单地说,可持续的咖啡,可持续的服务是我们的愿望。我们知道,设计和建造绿色商店不仅是负责任的,而且也是高成本效益的。我们的绿色围裙合作伙伴的活力和热情激励我们找到经营绿色商店的方法,这样既能节省更多的成本,又能减少影响。

Starbucks has a history of putting the environment first in the retail space. In 2005, the company developed the Leadership in Energy and Environmental Design (LEED) for Retail program in conjunction with the U.S. Green Building Council (USGBC). The “Starbucks Greener Stores” framework is mean to build upon that effort.

星巴克有把环境放在零售领域首位的历史。2005年,该公司与美国绿色建筑委员会(usgbc)合作,在零售项目上开发了能源和环境设计(leed)领域的领先地位。“星巴克绿色商店”框架就是要在这努力的基础上继续发展。

Sustainability is extremely important, and it looks like Starbucks is working harder everyday to promote a healthy environment. I don't know about you, but I am totally looking forward to ordering a PSL in one of Starbucks' Greener Stores in the future. Breathing clean air is kind of a win-win situation. Hopefully, the United States will start seeing more businesses creating "greener" versions of their stores on the heels of Starbucks' latest eco-friendly framework.

可持续性是极其重要的,而且星巴克似乎每天都在努力促进健康的环境。我不知道你怎么想,但我很期待未来能在星巴克的绿色店里订购PSL。呼吸干净的空气是一种双赢的局面。希望在星巴克最新的环保框架之后,美国将开始有更多的企业开始创造他们店的“绿色”版本。

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